It’s the thought that counts

I wanted to share a little project I’ve been working on—titled “It’s the thought that counts”, a lighthearted photo series of good intentions gone awry.

It captures those well-meaning but slightly off moments we’ve all experienced—awkward, lighthearted situations where the effort is there, but the execution misses the mark, whether in emotional sensitivity, timing, or just reading the room.

All inspired by real-life moments, both mine and others’. Hope it brings a smile (or a cringe) to your day!

Food styling by Ola Diachenko
Prop styling by Ambra Castelli

Commercial food & drink photographer

You can find more of my commercial food photography portfolio here. If you’d like to chat about working together you may contact me here or through my agent.